Glossary
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Administrative Software
How do you choose the best administrative software as a small or medium-sized business? We give you some points to consider.
Business Management Software
What is business management software and why is it indispensable for every SME? Find out what these tools can do for you.
Business Process Automation
The automation of business processes saves you a great deal of time, energy, and frustration. This article explains how it works.
Cyberattack
Cyberattacks are becoming more common. What exactly is a cyberattack and how do you avoid being hacked? Find out here.
Conversion Rate
What is conversion rate optimization? Use the 6 tips in this article to get more website visitors to take action.
Customer Journey Map
A customer journey map helps you identify where potential customers drop off and how you can address those issues. Learn how to do that here.
Cloud Computing
What is cloud computing in simple terms – and how does it benefit you and your company? Find out here.
Customer Relationship
Building a sustainable customer relationship is crucial for any kind of organization. Here are 20 tips for building strong relationships.
CRM
What is CRM? How do you use CRM to increase your sales and build customer loyalty? You can read about it in this article.
Digitalization
What is digitization, and how do you start it successfully? Get some practical tips to help your organization grow in the digital age.
Email Marketing
How do you get started with email marketing as an SME or freelancer in a simple, effective way? Find out here.
Eisenhower Matrix
What is the Eisenhower Matrix? Check out our examples, an explanation, and a template for completing your own Eisenhower Matrix.
Funnel
Learn how to set up a funnel in 7 simple steps. You don't need to be a technical wizard—you just need the right tools.
Inbound Marketing
Inbound marketing is the best way to attract potential customers. Read here to find out how to use it successfully.
Lead Generation Strategy
The best lead generation strategy depends on your organization, needs, budget, and target audience. Check out 10 effective strategies here.
Lead Nurturing
What is lead nurturing and what kind of lead nurturing strategy is best for your business? Read more in this article.
Leads
What are leads? Every business needs leads—potential customers who can drive sales. Discover the different types of leads.
Marketing Automation
What is marketing automation? It's a way to save time by automating repetitive tasks. Learn how to apply it to your SME.
Product Management
What is product management and how do product managers make more impact with AI and digital tools? Find out here.
Personalization
What is personalization? And how can you automatically apply personalization in your communications and marketing? Find out here.
Project Management Scope
With a scope or project management scope, your project has an actual chance to succeed. But what is a scope and how do you determine it?
Project Plan
Do you need to write a project plan? We tell you through practical examples how to do it in 6 steps.
Project Management Methodologies
So many project management methodologies, so many choices. Which are the most popular and which ones suit you best? Find out here.
Project Management Software
Do you ever lose your notes or important emails? Project management software will make you a pro at project management.
Project Management
What is project management? How does it work and what digital tools do you need for successful project management? Find out here.
SaaS
SaaS stands for Software as a Service. What is SaaS and how does it benefit you and your organization? Find out here.
Smart Goals
Discover 5 practical SMART goal examples tailored for SMEs and non-profits, plus tips to start applying them in your organization today.
Time Blocking
Time blocking is a powerful method for business owners to effectively manage their time, avoid distractions and avoid overtime.
Task Planning
Discover the essentials of task planning and learn practical strategies to effectively organize and prioritize tasks for your business.
Task Management
What is task management and how do you use it to get your schedule in order, increase your productivity, and maintain your energy? Read more here.
Workflow Automation
What is workflow automation? And how do you benefit from it as a small business or freelancer? Find out in this article.