We use cookies on flowqi.com. This page explains exactly which cookies we use, who sets them, and how you can control them — no vague language.
1. What are cookies?
Cookies are small files stored in your browser when you visit a website. Some are required to make the site work. Others help us understand how people use it, or tell us whether our ads are working.
2. Your consent
When you first visit flowqi.com, a banner asks whether you accept cookies or set them yourself. No statistics or marketing cookies are set before you choose.
You choose per category:
- Accept all — statistics and marketing cookies are enabled
- Only necessary — only the strictly necessary
flowqi_consentcookie is set - Customise — turn Statistics and/or Marketing on or off yourself
Necessary cookies are always on; they’re needed for the site to work. You manage Statistics and Marketing yourself via the cookie banner — turn them on or off whenever you want.
Change your mind? Use the “Cookie Settings” link in the footer at any time.
Your choice is stored for 180 days. After that, we’ll ask again. EU, UK, and Swiss visitors always see the banner; visitors from other regions are treated as auto-accepted by default.
3. Cookies we use
Necessary (always on)
| Cookie | Purpose | Duration |
|---|---|---|
flowqi_consent | Stores your cookie consent choice | 180 days |
Statistics
Anonymous statistics that help us improve FlowQi. You manage these via Statistics in the cookie banner.
| Tool | Cookie(s) | Purpose | Duration |
|---|---|---|---|
| Google Analytics 4 | _ga, _ga_* | Measures pageviews, sessions, traffic sources, and user behavior. IP anonymization is enabled. | Up to 2 years |
| Microsoft Clarity | _clck, _clsk, CLID | Session replays and heatmaps — helps us understand where visitors get stuck so we can improve the site. | Up to 1 year |
| PostHog | ph_* | Product analytics and session replay, via our own domain (q.flowqi.com). Measures pageviews and user behavior to improve FlowQi. | Up to 1 year |
Marketing
You manage these via Marketing in the cookie banner. They help us measure whether our ads lead to sign-ups or demo requests — they don’t show you ads directly, but report to the ad platform whether a conversion happened after an ad click.
| Tool | Cookie(s) | Purpose |
|---|---|---|
| Google Ads | _gcl_aw, _gcl_au | Measures sign-ups and demo requests that result from Google Search ads |
| LinkedIn Insight Tag | li_fat_id, bcookie, lidc | Measures conversions from LinkedIn ads; builds retargeting audiences from site visitors |
| Meta Pixel | _fbp, _fbc | Measures conversions from Facebook and Instagram ads; builds retargeting and lookalike audiences |
| Microsoft Ads (Bing UET) | _uetmsclkid, _uetvid, MUID | Measures conversions from Microsoft/Bing search ads |
| Reddit Pixel | _rdt_uuid | Measures conversions from Reddit ads; builds retargeting audiences from site visitors |
| X (Twitter) Pixel | personalization_id, muc_ads | Measures conversions from X (formerly Twitter) ads; builds retargeting audiences from site visitors |
4. What we do not do
- No trackers load before you accept cookies (EU/UK/CH visitors)
- We do not sell your data to anyone
- We do not run programmatic display advertising (banner ads following you around the web)
- We do not use dark patterns — “Accept all” and “Only necessary” are equally easy to click
5. Managing cookies in your browser
You can block or delete cookies through your browser settings at any time. Note that blocking strictly necessary cookies may affect how the site works.
6. Contact
Questions about our use of cookies? Reach us at privacy@flowqi.com.
This notice is part of our Privacy Notice.