What can AI do for a small business?

AI mostly takes over work made of text: writing, summarising, researching, translating and taking notes. In most businesses that adds up to more time than people expect. Drafting a proposal, answering a long email, writing up a meeting, reading a contract for the points that matter: in each case the assistant does the first pass and you check it.

The second use is connecting things. An automation platform moves data from one app to another automatically, and can add an AI step along the way, such as summarising an incoming enquiry before it lands in your CRM.

What AI does badly is hand you numbers and facts you can rely on without checking. An assistant always sounds certain, even when it is wrong. Let it prepare the work, and check amounts, names and commitments yourself.

Where do you start with AI?

  1. Pick one assistant for the whole team. Not everyone on their own free account, but one business plan, so you know where your data lives.
  2. Name three tasks that come back every week. For example the notes from the Monday meeting, the first draft of a proposal and answers to standard questions. Measure how long they take now.
  3. Only then add separate tools, for a task the assistant doesn’t cover well, such as meeting notes or connecting apps.

The 10 best AI tools for small businesses

ToolWhat it’s forPricingFree tier
ChatGPTGeneral assistantBusiness plan per user per month, local currencyYes
Microsoft 365 CopilotAssistant inside Word, Excel, Outlook and TeamsAdd-on per user per month to Microsoft 365, local currencyLimited
Gemini in Google WorkspaceAssistant in Gmail, Docs and MeetIncluded in Workspace plans, per user per month, local currencyNo
ClaudeGeneral assistant, strong with long documentsFrom $20 per user per month (Team, annual)Yes
PerplexityResearch with sourcesFrom $17 per month (Pro)Yes
Fireflies.aiMeeting notes and summariesFrom $10 per user per month (Pro, annual)Yes
ZapierConnecting and automating appsFrom $19.99 per month (Professional)Yes
MakeConnecting and automating apps, visuallyFrom $9 per month (Core)Yes
DeepLTranslation and rewritingPer user per month, local currencyYes
CanvaDesign with AIPer person per year, local currencyYes

Prices checked on 19 September 2026 on each vendor’s own pricing page. Five of these vendors show everyone the same dollar prices, so those are listed. The other five charge in the visitor’s local currency and adjust the amount by country, so instead of a figure that may not match yours, the table describes how they charge. Annual billing is cheaper with almost every tool.

1. ChatGPT

The best-known AI assistant and, for most businesses, the obvious place to start. It writes, summarises, analyses files and researches for you. The business plan gives your team a shared workspace, separate from personal accounts.

  • Pricing: free for personal use. The Business plan is charged per user per month, from two users, with a discount for annual billing. See ChatGPT pricing.
  • Good fit for: teams that aren’t tied to Microsoft or Google.

2. Microsoft 365 Copilot

Copilot works inside the software you already use: it summarises a long email thread in Outlook, drafts in Word, builds an overview in Excel and writes up a Teams meeting.

  • Pricing: an add-on per user per month to an existing Microsoft 365 business plan, with an annual commitment. Microsoft also sells bundles of Microsoft 365 with Copilot included.
  • Good fit for: businesses already on Microsoft 365.

3. Gemini in Google Workspace

If you work in Gmail and Google Docs, Gemini is already there. In the cheapest plan it works in Gmail and the separate Gemini app; from Business Standard it also works in Docs and Meet.

  • Pricing: included in the Workspace Business plans, which are charged per user per month and include email, storage and the rest of Workspace.
  • Good fit for: businesses already on Google Workspace. For them it’s the cheapest route to an AI assistant.

4. Claude

A general assistant that is especially good with long documents and careful writing: reading a contract, drafting a detailed proposal, summarising a report. The Team plan gives a shared workspace.

  • Pricing: Pro is $17 per month billed annually or $20 monthly. Team is $20 per user per month billed annually or $25 monthly.
  • Good fit for: teams that work with long texts.

5. Perplexity

An AI search engine that shows where each answer comes from. Useful for researching a market, a competitor or a regulation, because you can check the sources straight away.

  • Pricing: free tier available. Pro is $17 per month.
  • Good fit for: anyone who researches a lot and wants to verify the source.

6. Fireflies.ai

Fireflies records online meetings, transcribes them, writes a summary and lists the action points. After every client call you have notes without anyone taking them.

  • Pricing: free tier with limited summaries. Pro is $10 per user per month billed annually or $18 monthly; Business is $19 billed annually or $29 monthly.
  • Good fit for: teams with many client calls on Teams, Meet or Zoom. Always ask participants before you record.

7. Zapier

Zapier connects thousands of apps without code: when a form comes in, Zapier adds it to your CRM, creates a task and posts a message in Slack. You can add AI steps in between, such as summarising or classifying an enquiry.

  • Pricing: free tier available. Professional from $19.99 per month, Team from $69 per month.
  • Good fit for: getting started with automation quickly.

8. Make

Does the same job as Zapier, but you build the steps visually on a canvas. With many actions per month, Make is usually cheaper.

  • Pricing: free up to 1,000 credits a month. Core from $9 per month for 10,000 credits, Pro from $16 and Teams from $29. Annual billing is cheaper.
  • Good fit for: anyone running many automations who wants to see the logic.

9. DeepL

The best-known translation tool, with DeepL Write to improve your own writing. Useful if you have clients or suppliers in other languages.

  • Pricing: free tier available. Paid plans are charged per user per month, with a discount for annual billing.
  • Good fit for: businesses that regularly write in another language.

10. Canva

Design for social media, presentations and print, with AI features to generate images and adapt designs.

  • Pricing: free tier available. Pro and Business are charged per person per year, or monthly.
  • Good fit for: businesses without an in-house designer.

ChatGPT, Copilot, Gemini or Claude?

Don’t choose on which one is smartest, because that changes every few months. Choose on where your team already works:

Your team works inChooseWhy
Microsoft 365CopilotWorks inside your own Word, Excel, Outlook and Teams
Google WorkspaceGeminiAlready part of your plan
NeitherChatGPT or ClaudeA separate business workspace, independent of your office software

Paying for two assistants side by side is rarely worth it. One well-set-up assistant that everyone uses delivers more than three that nobody knows well.

What to check before using client data

AI tools process whatever you put into them. If you work with data about clients or employees, check three things before you start:

  • Use a business plan, never a free or personal account.
  • Read the terms to see whether the vendor uses your input to train its models, and where the data is stored.
  • Sign a data processing agreement where your privacy law requires one, as the GDPR does when someone else processes personal data for you.

AI in FlowQi

FlowQi isn’t on the list, because it isn’t a standalone AI tool. It’s software for your clients, projects and hours, with AI built in:

  • Hummy, the AI agent in Core, watches your projects and capacity. It flags, for example, that someone is double-booked or that a budget is running out too fast, and proposes a fix that you approve first. Hummy works only inside FlowQi and is included in Core at no extra charge.
  • Connect your own assistant on the free Basic plan. Over MCP (1,000 calls per month), ChatGPT or Claude can use the clients and projects stored in FlowQi.

Read more about Hummy on the AI page, and see the plans on the pricing page.