How Do You Attract More Visitors to Your Website?

First things first: is your site indexed?

You can publish as much content as you want, but if your website isn’t indexed by search engines, it won’t show up in search results. We’ll focus on Google, as it’s the largest search engine, handling 92% of all searches.

Indexing means that Google stores your web pages in its database (the “index”) so they can appear in search results. When Google crawls your website, it evaluates the content, structure, and relevance of your pages.

However, not all pages are automatically indexed. Factors like your website’s technical health, internal links, and the use of a robots.txt file or noindex tags can impact whether a page is included in Google’s index.

• Want to check if a page is indexed? Enter: site:[yourwebsite]/[page] in the Google search bar. For example: site:flowqi.com/software.
• If the page appears in the search results, it has been indexed. If not, you may need to submit the URL in Google Search Console.

How do you attract more visitors to your website?

Below, you’ll find tips on how to organically increase your website traffic. Of course, you can also run ads or promote your site on social media, but these methods often cost more than they bring in.

1. Create content your target audience really wants to read

People come to your website because they are looking for something: a solution, information, or inspiration. The better your content meets their needs, the more often they will come back. Blogs, guides, checklists, videos, and case studies showcase your expertise, building rapport with your visitors.

To make your content as valuable and targeted as possible, look at these things:

• What questions do your customers often ask?
• What problems can you solve for them?
• What topics are highly searched for in your industry?

Use tools such as Google Trends, AnswerThePublic and Ubersuggest to discover what your target audience is searching for.

2. Treat your website visitors like kings

Visitors who get their questions answered quickly stay on your website longer and are more likely to become customers. With a Support Tool, a live chat or chatbot, you can communicate directly with visitors.

Why is this important?

• Higher customer satisfaction. People appreciate quick and personalized help.
• Lower bounce rate. When visitors get quick answers, they are less likely to click away.
• More conversions. A well-answered question can provide just that push to proceed to purchase or sign up.
• Better SEO. Google looks at user experience. The longer people stay on your site and the more interaction they have, the better this is for your ranking.

So a Support Tool is not only good for increasing your website traffic, but it also boosts your SEO and online visibility.

Want to test our Support Tool for free? Sign up for our BETA Program to try all our business software completely free of charge.

3. Optimize your website for SEO

Search engine optimization (SEO) is necessary if you want more organic traffic. This means setting up your website so that Google (and other search engines) understands what your pages are about and ranks them higher in search results.

SEO is not a quick fix. It’s a long-term strategy, and it sometimes takes several months before you see results. But it’s worth it because you can benefit from it for years. Basically, it’s investing in digital real estate (your website = your real estate).

A few key SEO tips:

• Ensure fast load times and a mobile-friendly website.
• Use relevant keywords in your titles, headlines and text.
• Write meta descriptions that invite clicking through.
• Link to other valuable content on your website (internal links).
• Collect backlinks from reliable websites in your industry.

4. Be social on social media

Social media is another way to attract traffic to your website. But being present on social media is about more than sharing a post or link to your website. It’s called “social” for a reason.

Want social media to work for you? Engage in conversations. Respond to other people’s posts, share comments, follow relevant accounts. Social media is not something you just do on the side or have an intern manage (even though that is still done a lot).

Tips for better promotion on social media:

• Share your latest blog posts and products with an engaging introduction.
• Use visual content such as infographics, carousels, and short videos.
• Ask questions, respond to comments, and engage with your followers.
• Collaborate with others by doing guest blogs or shoutouts.
• Use ads to attract targeted visitors.

5. Build an email list and send valuable newsletters

Email marketing is one of the best ways to keep visitors coming back. People who sign up for your newsletter are already interested in what you have to offer. This makes them more likely to come back and eventually become customers.

How do you build an email list?

• Offer a free giveaway, such as an ebook, webinar, or exclusive discount.
• Make it easy to sign up on your website.
• Send regular valuable emails with tips, updates and offers.
• Avoid spam; focus on building trust.

You can also rely on FlowQi for email marketing. Our Email Marketing Tool makes it easy to automate emails based on customer actions. For example, you can set up automated workflows, such as a welcome email for new customers.

Try FlowQi for free and increase your website traffic.

Sign up for our BETA Program to try all our business software, including the Support Tool and Email Marketing, completely free of charge.