Optimise Your Social Media Strategy With a CRM Tool (5 Tips)
Table Of Contents
What is CRM and what is a CRM tool?
What is CRM?
CRM stands for Customer Relationship Management. It’s a way to organize and manage all your interactions with (potential) customers. The goal of CRM is to build strong customer relationships. With the data in your CRM tool, you can communicate better, sell more, and offer a more personalized service.
What is a CRM tool?
A CRM tool is software that helps you do this. It allows you to store all your customer data: from names and email addresses to notes about previous contacts, purchases, preferences, interactions via social media, and much more.
With a good CRM tool, such as FlowQi CRM, you can, among other things:
- manage your contacts (customers, leads, sponsors, stakeholders, partners)
- automate follow-up actions (such as reminders or emails)
- track sales opportunities
- create reports on your marketing or sales
- integrate your social media or newsletter
Want to see how it works in practice? Sign up for our BETA Program and try out all our software, including our CRM tool, for free.
Why is CRM important for your social media strategy?
A CRM system gives you a complete picture of who your customers are and what they need. Combine this information with your social media channels and you can communicate in an even more targeted way.
This is important because social media is all about connection. And connection happens faster when you share recognizable, authentic content that responds to the wishes and needs of your target audience. CRM helps you do this; you know what chord to strike.
Benefits of CRM for your social media strategy
- Better segmentation and personalization. You know who your customers are and what interests them. Use personalized ads or content that specifically appeals to certain customer groups.
- Better timing of your posts. With CRM data, you can see when your customers are active or when they previously made a purchase.
- Higher customer loyalty. By using social media for interaction, you build long-term relationships. With a CRM system, you can better organize those contact moments.
- Better ROI from your campaigns. With the insights from your CRM, you can use your ads and content in a much more targeted way. This allows you to spend your marketing budget much more effectively.
- Insight into customer behavior across multiple channels. You combine data from your newsletter, website, and social media in one place. This gives you a better idea of which channels are working well and where you can make adjustments.
5 Tips to optimize your social media strategy with CRM
Okay, so how do you optimize your social media strategy with CRM? Here are 5 tips to help you do just that.
1. Create segments and tailor your content accordingly
Use your CRM to divide your target group into segments: loyal customers, new leads, people who drop out… Each segment has different needs. Tailor your content accordingly. This makes your message feel more personal and increases the chance of interaction.
2. Use CRM data for remarketing
Target your social media ads to your CRM segments. For example, customers who left something in their shopping cart or people who haven’t been heard from in months. With a targeted campaign, you can re-engage them.
3. Measure your social media leads in your CRM
Are you getting leads through your Instagram or a Facebook ad? Add them automatically to your CRM. That way, you’ll know exactly which posts or campaigns are delivering the best results.
4. Automate your follow-up via social media and email
Does your CRM tool show that someone has interacted on social media and subscribed to your newsletter? Then set up a workflow to follow up with this person with valuable content via email, Messenger, or even WhatsApp.
5. Link feedback and questions to your CRM
Do you receive questions via your social channels? Register them in your CRM. This will give you insight into frequently asked questions, allowing you to adapt your content accordingly, and improve your customer service.
Best practices for combining CRM and social media
- Respect the privacy of your followers. Always follow all relevant international privacy rules and be transparent about how you collect and use data, and ensure you have permission to process personal data.
- Use CRM as an active part of your marketing strategy. Use your CRM data for your content planning and advertising budgets.
- Keep testing and optimizing. What works for one target group does not always work for another. Use the insights from your CRM to test which content, tone of voice, or timing works best.
Your social media strategy deserves a CRM tool
Ready to significantly improve your social media strategy? Sign up for our BETA Program and discover what a CRM tool can do for your social media and business.