Smart Ways to Increase Your Turnover Quickly (6 Tips)

Can you increase turnover without working extra hours?

The common belief is that more turnover requires working harder—putting in late nights, sacrificing weekends, and going into monk mode until you burn out.

But what if there’s another way? Instead of working harder, you can work smarter. Automate your business processes. Charge more for your products or services.

So yes, we firmly believe that increasing your revenue doesn’t have to mean working longer hours. The key lies in technology and strategic choices.

6 tips to increase your turnover in the short term

1. Automate your lead management

Even as a small business, you can automate many processes. A great starting point is lead management.

Automate your sales process:

• Lead nurturing: Use a CRM system to automatically add new leads to a funnel with relevant content and offers.
• Chatbots & automated responses: Ensure potential customers get instant replies, even outside working hours.
• Automated quote requests: Let customers request an instant quote via your website, triggering an automatic follow-up email or call.
• Personalized offers: Set up automated newsletters and special offers tailored to your customers’ preferences.

By implementing these automations, you can engage potential customers more effectively—without adding extra hours to your workload.

2. Treat your customers like VIPs (automatically)

Want to increase your turnover? Strengthening customer loyalty is key. Satisfied customers return, spend more, and recommend your business to others.

A happy customer is more likely to think: I’ll just buy this from Pete as well—it saves me time.

For Pete, that means a higher lifetime value (LTV) per customer, without extra acquisition costs.

So, deliver great products or services and make sure your customers (and leads) feel valued in all your communications. At the very least, address them by name—nobody likes receiving impersonal, generic emails anymore.

But does that mean writing a personal letter for every customer? Of course not. That’s where marketing automation comes in.

Automate customer communication:

• Automated check-ins: A few months after a purchase, send an email asking how they liked the product or service.
• Birthday emails: Customers appreciate a personalized message on their birthday, especially with a discount or exclusive offer.
• Segmentation: Use a CRM system to categorize customers based on their needs. Cold leads receive different emails than warm leads, ensuring more relevant communication.

3. Raise your rates

Prices rise every year, and inflation is inevitable—so why not adjust your rates accordingly? A standard annual price increase (even as little as 5%) ensures your business keeps up.

There’s no need to apologize to your customers. Instead, communicate it in a friendly email—and even offer a deal for existing customers.

For example:

From [date], I’ll be adjusting my rates to continue improving my services. Because you’re a valued customer, you can still lock in the current rate until [date]. Interested? Let me know!

4. Make your offer scalable

As a small business, having a scalable offer is key to increasing revenue without working extra hours. This means creating products or services that you develop once but can sell indefinitely. Here are a few examples:

Digital products to create:

• E-books: Write a book on your expertise that you can sell repeatedly.
• Templates & tools: Invoice templates, content calendars, or social media templates.
• Online courses: Video training programs where you teach people a skill.
• Webinars (live or on-demand): Host a masterclass live, then sell the recording.
• Membership groups: Provide exclusive content, coaching, or networking opportunities.
• Subscription content: Offer exclusive, new content to members every month.
• Service packages: Bundle your services instead of selling individual hours.
• Print-on-demand products: Sell books, t-shirts, mugs, or planners with unique designs—without handling inventory.

5. Get paid faster

Faster payments mean more cash flow to reinvest in your business—whether in marketing, better tools, or expanding your offerings. Instead of waiting weeks (or months!) for invoices to be paid, streamline your payment process with these strategies:

Improve your invoicing process:

• Set shorter payment terms—instead of 30 days, try 7 or 14 days.
• Request a deposit for larger projects to secure upfront revenue.
• Use an invoicing tool to send invoices automatically after delivering a product or service.
• Make payments easy by offering multiple methods like iDEAL, credit card, or PayPal.
• Automate reminders—set up an invoicing tool to send reminders when payments are overdue.

With FlowQi’s CRM-integrated invoicing tool, you can generate, send, and track invoices automatically—all from your customer management system.

Want to see it in action? Sign up for our BETA Program and test our powerful business software for free.

6. Run automatic retargeting campaigns

Reach the right people with automatic retargeting campaigns—encouraging people to take an action they missed during their first visit, such as making a purchase or downloading something.

You can achieve this through emails or ads. For example, if someone visited your website but didn’t make a purchase, you can show them an ad on social media or other websites they visit afterward. This works through cookies that track site visitors.

While it may seem intrusive, it’s actually a highly effective strategy. Rather than spending money on ads targeting people who have never encountered your brand, focus on warm leads who have already shown interest.

This approach increases the chances of conversion and is guaranteed to boost your sales.